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When you are one of the nation’s biggest banks employing some of the world’s best talent, you need to look at training and development in a fresh and innovative way. Which is why Nat West chose Laughology as a partner.

The challenge:

Nat West employs some of the most high-achieving individuals in the global banking sector. The company is serious about training and retaining its star players.

Its career development programme is one of the best in the business and it wanted to keep it fresh with new, relevant, effective and inventive elements.

The solution:

Nat West invited several training and development companies to tender for the opportunity to enhance its already successful internal training and talent retention programme. The bank was specifically looking for a partner to deliver confidence-building and motivation techniques in an effective and unique way.

We devised a bespoke programme of sessions designed to build participants’ emotional intelligence, using humour as a leadership mind-set.

We recognise that people learn more effectively in an emotive state. They are more likely to retain information, remember it and recall it if the learning experience is positive.

This theory is backed by rigorous scientific evidence and we used this knowledge in the programme we developed. We employed techniques of stand-up comedy and improvisation to engage participants and help them enhance confidence and presentation skills. The programme was delivered in a series of sessions over a two-year period.


The results:

There was a higher rate of promotion within the group which undertook the training, along with a higher rate of staff who made lateral movements within the organisation, rather than leave it.

More Case Studies


Laughology case study
We devised a bespoke programme of sessions designed to build participants’ emotional intelligence, using humour as a leadership mind-set. The programme was delivered in a series of sessions over a two-year period.

Liverpool One

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We designed a series of sessions during which managers were given engaging and practical tools to help them develop communication and people skills. The programme was delivered through four full-day courses with a three-week gap between each session.

St Matthew’s Primary School, Luton

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In 2012 Laughology began working with the head teacher, staff and pupils to implement a ground-breaking initiative with the aim of embedding happiness at the heart of school life.


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HSBC wanted Laughology to complement its highly successful training and development programme with an engaging, science-based module addressing the subject of unconscious bias.

BNP Paribas

Laughology worked with BNP Paribas to develop a programme which taught the art of effective communication to participants on the bank’s fast-track management scheme

Severn Trent Water

Laughology devised a series of bespoke, immersive sessions with managers which helped them gain a greater understanding of resilience and increased emotional capital and engagement throughout the team.

International Nuclear Services

We designed a bespoke, multi-level, multi-faceted programme for senior and middle management and introduced various models through a series of workshops and training programmes to deliver communication skills and build emotional capital through the organisation to assist in developing behaviour change.

Maidenhall primary School

Laughology Case Study
Through interviews and discussion sessions we assessed the most relevant and useful skills the new heads of years needed to achieve the goals required. We developed a bespoke programme to embed new and effective skill sets.

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