fbpx
Skip to main content
BNP Paribas logo

BNP PARIBAS

BNP Paribas operates a highly successful talent management programme which identifies and develops high-achievers within the bank. Laughology partnered with BNP Paribas to deliver a dedicated communication training element within this programme.

The challenge:

International bank BNP Paribas understands the importance of growing talent internally. Its talent management programme identifies and nurtures potential leaders and managers of the future.

The programme focusses on the technical and professional skills high-achieving employees need to succeed. To complement these, the bank was keen to give its stars of the future expert training in a range of other diverse areas, including communication.

The solution:

Laughology worked with BNP Paribas to develop a programme which taught the art of effective communication to participants on the bank’s fast-track management scheme. The target audience was already operating at a high level and the bank required something more than the standard one-size-fits-all comms course. Which is why it chose to engage us.

Using our in-depth knowledge of psychology and neuro-science, we developed a two-day programme delivered at a conference in Paris which specifically addressed the nuances of leadership communication. Within the entertaining and engaging sessions we dealt with subjects such as creative presentation, bringing messages to life and engaging audiences. We also looked at transactional analysis, using humour to convey a message and communication styles.

During the sessions we analysed the communication habits of the participants and gave them tools to help them improve. We looked at using humour and improvisation, different styles of language and how to emphasise personal brand. The sessions culminated with individual presentations to a wider audience in which participants used the skills they had learned to communicate specific messages.

More Laughology Case Studies

Nat West

Case study
We devised a bespoke programme of sessions designed to build participants’ emotional intelligence, using humour as a leadership mind-set.

HSBC

HSBC Case Study
HSBC wanted Laughology to complement its highly successful training and development programme with an engaging, science-based module addressing the subject of unconscious bias.

BNP Paribas

BNP Paribas Case Study
Laughology worked with BNP Paribas to develop a programme which taught the art of effective communication to participants on the bank’s fast-track management scheme

Severn Trent Water

Severn Trent Water
Laughology devised a series of bespoke, immersive sessions with managers which helped them gain a greater understanding of resilience and increased emotional capital and engagement throughout the team.

O2

O2 Case Study
Telecoms provider O2 wanted to create a leadership-led culture where people could have ‘great conversations that matter, making every day better through personal experiences that count’.

Trafford

Trafford Case Study
Laughology was engaged at a time when the Trust was undergoing a transformation process and was attempting to save costs to invest more in its core mission.

Fujitsu

Fujitsu Case Study
International tech firm Fujitsu runs a two-year graduate programme designed to develop skills for work and future leaders. The cohort from this programme is drawn from all over Europe.

NWG Innovation Festival

NWG Innovation Festival Case Study
The Northumbrian Water Group Innovation Festival is unique, pioneering a five-day event focused on championing new ways of thinking to address real-world problems. Attendees work on sprints, or short practical sessions, to develop hacks and solutions to a range of challenges.

Brands and organisations we work with:

Ask us a question

You can call us on 0844 800 1701, or use this form and we will get back to you as soon as possible.