Co-op foods have spent 10 years building their brand and have expanded at a quicker rate than expected.

Laughology recognises that happy teams equal happy customers and confidence in communication is important when dealing with the public.

The unique customer service programme laughology offers values the importance of how the customers feels and knows the motivation ofbuying hangs heavily on emotion. If we make customers happy and create a great, memorable experience that’s what encourages return and builds reputation. This all begins with the individual in the organisation.

Laughology is currently working with Co-op to design a customer service strategy and deliver this to their shops throughout the UK. As part of the project we have produced an introduction video to engage staff more in understanding the importance of the individual in building the Co op brand.

Laughology is working with the customer service leadership team to develop and design a training programme that help teams and individuals understand the variety of people they work with everyday and how to convey a positive message about their service, brand and values and how that starts with the individual.

Happy Teams = Happy customers. The course covers a variety of models including value building behaviours, positive communication, dealing with difficult customers and creating positive outcomes through solution focused language.