Warburtons kneaded Laughology
The bread brand has been around since 1876 and understands that innovation and creativity are essential for success in such a competitive sector. You have to roll with the challenges, embrace change and avoid becoming stale and crusty.
In order to continually innovate, people knead plenty of growth mindset, which is where Laughology comes in. In the session, we explored disruptor brands such as Airbnb and Uber which have changed industries by creating new ways of working. Using growth mindset techniques, we explored ideas with the delegates who took away helpful techniques to help them rise to the challenge. (ten points if you spotted all the puns)
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