Bespoke leadership programme for O2

Over the past year Laughology has been working with O2 to create and deliver a bespoke package for their leaders that encourages conversations, development and growth mindset in their teams. With such a large and varied organisation spread over the UK we had to think innovatively about how to create a programme that would connect and engage with everyone. We developed a blended approach.

We first connected with an early adopters group to share ideas and models. We set up focus groups to understand how people use online learning and the challenges we it poses. Using all this information we created online video learning shorts, with a Laughology twist; humour. We wrote the scripts with O2 and our film team and based the content on real case studies and ideas from across the business, members of the O2 team also appeared in the videos. The online learning shorts are just three to five minutes long and there are three in each series. Themes are: creating the right environments as a leader, creating growth mindset cultures and teams, FLIP it thinking for future focused chats. The programme is a unique blend of Laughology material and the latest learning in leadership – we call it Big Chats, little chats.

Each learning short is introduced with a Laughology-inspired webinar, each webinar is recorded and streamed live onto O2’s workplace forum. We present the basis of the ideas for the theme we’re introducing and use a split screen divided between Stephanie Davies, who is leading the programme, one of O2’s learning team and the visuals. The two webinars broadcast so are have attracted over 2200 viewers and the learning shorts are getting traction across the business. Each learning short also has a series of online cheat sheets, which are simple, practical ways to put the learning into practice.

What we know has worked?

  • Leadership engagement – leaders from the business attended the launch and shared their stories online about chats and conversations that have helped them develop.
  • Doing things differently – online learning can be a flop. You need to create excitement for learning and a reason to watch. Using people who worked in O2 to appear in the films encouraged this and made it fun.
  • Easily accessible cheat sheets as reference material.
  • Engaging with a team of champions who can help promote and steer the project.
  • Setting up early adopter groups and focus groups to get real-time feedback and action points.

So what’s next?

  • Face-to-face workshops for the next level of learners. These are people who have watched the online learning, and want more.
  • Train the trainer workshops. We’ve already started some of these in parts of the business as a pilot and with success. O2 people deliver as they know the business and we support from afar.
  • Next steps collateral and experiential learning for higher levels.

If you want to know more about how we can work in innovative ways in your business with our unique blended learning programmes email us to arrange a chat or call us on 0844 800 1701.

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