Laughology has been working with NatWest to help deliver the bank’s Achieving Ambitions programme, which is designed to help close the gender gap within NatWest Business and remove the barriers women can face when progressing to more senior roles.
In 2011, Lord Davies of Abersoch (a former banker) set a target that by 2015 all FTSE100 boards should be 25% female. At the time the percentage was 12.5%, latest figures show it has risen to 19 percent.
Increasing this figure is important because women account for 51% of the available workforce in the UK so we need to address the imbalance and understand why there is an imbalance. This issue is a concern for both men and women and more and more business’s are taking it seriously. We know from evidence that a diverse business is a more successful business. A business which promotes different thinking and behavioural skills is forward-thinking and creative.
A more representative gender balance in a business enhances the specific skill sets men and women display. Research has shown that men are more assertive, aggressive and logical in their thinking and women are more inclusive, collaborative and holistic in their approach. Both qualities are valid in any business environment. So what has Laughology been doing to help build inclusivity? The biggest issue for women in business is confidence and communicating with confidence and we have been working with women in the organisation to address this.
Laughology director Stephanie Davies has been using the unique skills she learned as a stand-up comedian along combined with her expertise in cognitive psychology, communication theory and Laughology models to successfully help build the skills of women in business.